Yili moves up the Global Brand Value List
As Yili continues to post a profit and operating revenue growth, the value of our brand is travelling with us. We are pleased to report that Yili has capped off its solid financial performance and growth in 2020 with the news that Yili is now ranked among the top 200 most valuable brands in the world.
This week’s release of Brand Finance’s respected Global 500 report for 2021 showed Yili moving up from 216th position in 2020 to reach 177th in 2021, a brand value growth of 11 per cent.
On top of this, Yili chairman Pan Gang has been ranked 26th among the world’s top 100 brand guardians.
The top position in the Global 500 Most Valuable Brands has been taken by Apple, overtaking Amazon and Google to reclaim the title of the world’s most valuable brand for the first time since 2016.
The annual report by Brand Finance seeks to chart the value of the world’s leading brands. The Brand Finance report claims that research shows a compelling link between the strength of a brand and its stock market performance.